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Content Strategy Director

Remote | Part time | Equity only

Overview

Our content strategy director is a vital element in constructing a cohesive content strategy for our company and flagship products. Collaborating with our cross-functional team, you will plan, oversee and execute the strategy from start to end. Supported by creative and product resources, you will be responsible for aligning our brand narratives along with developing our content strategies and editorial decisions.

Our content strategist role constitutes planning, designing, creating, editing, and publishing relevant content based on our company's business objectives and users' needs. The strategist's main job is to develop a content strategy that conforms to and sets out to achieve business goals. Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.

What you will do

  • Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers, and building brand awareness.

  • Develop a brand voice to ensure consistency across all content assets.

  • Work with our collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.

  • Track and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.

  • Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas.

  • Manage digital and social content channels with an understanding of the best content practices on each channel.

  • Create and edit content, mobilizing storytelling opportunities on all channels — owned, earned, and paid platforms.

  • Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends. Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results.


We are looking for

 

  • Familiar in creating target audience profiles and assessing content needs

  • Experience in creating and managing social media campaigns.

  • Managing content marketing campaigns.

  • Implementing best SEO practices.

  • Building strategic partnerships.

  • Superior analytical skills in order to easily understand the audience and elicit its expectations.

  • Ability to distinguish and apply different writing styles as well as the ways to reach the audience with the written word.

  • Understanding of interaction design principles in order to ensure accessible and usable content.

  • Familiarity with the legal issues related to the content strategy.

  • Ability to assess and edit content created by other team members.

  • Ability to work with content management systems, analytics platforms, and SEO research software.


About the Company

Headway Collective, LLC. is a diverse group of socially conscious technology professionals using human-centric approaches to solve wicked problems. To learn more about TinyChoices visit TinyChoicesApp.com and download the beta from the iOS or Android store. We are proud to be an Equal Opportunity and Affirmative Action organization. We value diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color,

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