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Chief Marketing Officer

Remote | Part time | Equity only

Overview

Headway Collective is looking for a Chief Marketing Officer to oversee marketing initiatives for our two-sided marketplace of consumers and non-profit organizations. Our CMO will define our target customer, help shape the evolution of our TinyChoices app, and lead our online marketing and growth strategy. The CMO will manage our social media community, paid digital media, and influencer marketing. In addition, the CMO will work will create and oversee a plan to market our services to non-profit organizations.

What you will do

  • Help strategize, ideate, and build an omnichannel marketing plan that drives trial and engagement.

  • Build and inspire a team to drive product trial, generate awareness, and develop an engaged and excited customer and partner base.

  • Drive the evolution of our brand positioning.

  • Create and own the go-to-market (GTM) strategy for new products and features.

  • Become the brand’s in-house steward for ongoing brand strategy work and product branding.

  • Track, quality and organize a robust system for data analytics and KPIs.

  • Lead social media strategy, content, and our overall engagement and growth plans.

  • Create and execute affiliate, content, and influencer strategies with a focus on developing, contributing to, and sustaining a movement focused on the brand’s mission.



We are looking for

 

  • Highly collaborative.

  • Entrepreneurial mindset.

  • 10+ years in marketing, strategy, social media, partnerships, business development, and e-commerce.

  • Experience scaling a social media community via organic content creation paid ads, and influencer marketing.

  • Experience defining target markets.

  • Experience with both B2B and B2C marketing. Bonus if you have experience working with non-profits.

  • A strategic lens relating to applying and deploying campaigns, initiatives, and tactics.

  • Data-oriented and results-driven.

  • Proficient in managing paid media campaigns on Facebook, Google, and other platforms.

  • Experience recruiting and managing influencer marketing campaigns.



About the Company

Headway Collective, LLC. is a diverse group of socially conscious technology professionals using human-centric approaches to solve wicked problems. To learn more about TinyChoices visit TinyChoicesApp.com and download the beta from the iOS or Android store. We are proud to be an Equal Opportunity and Affirmative Action organization. We value diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color,

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